Showing posts with label Capitalism. Show all posts
Showing posts with label Capitalism. Show all posts

Sunday, April 26, 2015

Conflict Kitchen and the Politics of Food

People engage in political activity everyday. The body is a rich site of activity that as Susan Bordo argues, is an "unbearable weight" to the intelligence, power, and ideal state of the mind. People are constantly in turmoil between what the mind thinks is right and what the body wants. The separation of the material and the spiritual is the basis for many religious rituals and has plagued theorists like Descartes, Durkheim, and others for many years.

Comic retrieved from FarLeftSide
One arena where this emerges is the political action of eating. One's choice of food is immensely important in crafting one's identity, and happens, for most people, multiple times a day. It is an act of material consumption that reaffirms an identity. For some, choosing to eat or not to eat at Chick-Fil-A became a stance on gay rights. As a vegetarian, my abstaining from meat is a choice for environmental protection and animal rights. A choice for a high-class, Michelin-starred restaurant over a food truck or trip to the grocery store may communicate affluence, leisure, and class. From farmer's markets, health campaigns, and food norms, the rhetoric of food is a site of power and control.

Retrieved from this site
In believing that the material can argue and that food is itself symbolic and meaningful, it is easy to find examples of food's importance in everyday life. I was confronted with a particularly meaningful example when I visited Pittsburgh, PA. There is a restaurant called "Conflict Kitchen." The cuisine rotates but always features "cuisine from countries with which the United States is in conflict." The food experience is also complemented by activities, speakers, and events that draw attention to particular conflicts. Currently, the Conflict Kitchen prepares Palestinian food to bring awareness to the conflict in Palestine, the Gaza Strip, and Israel. Considering that America has only experienced 21 years of peace since it was created in the wake of the American Revolution, Conflict Kitchen will most likely have many food options for a long time.

Current Palestinian theme. Photo credit to Conflict Kitchen
Their mission statement is as follows: "Conflict Kitchen uses the social relations of food and economic exchange to engage the general public in discussions about countries, cultures, and people that they might know little about outside of the polarizing rhetoric of governmental politics and the narrow lens of media headlines." Through the medium of food, Conflict Kitchen reminds us of the cultural and personal aspects of conflict and war. It is easy to be distracted by the sweeping political statements and larger picture of global diplomacy. But it is hard to argue with the significance of cultural imports, cross-country interactions, and the new global village when eating. A simple, daily activity becomes a statement in support of cultural unity and against international conflict.

Different themes over time. Photo credit to Conflict Kitchen
Conflict Kitchen has also served food from Iran, Afghanistan, Venezuela, and North Korea. The variety of food available in this one kitchen highlights the relative lack of diversity in Pittsburgh's culinary offerings. Conflict Kitchen notes that it was the first and only of these ethnic restaurants "the city has ever seen." The lack of ethnic neighborhoods, outside of the European populations that are prominent in the city, makes the location of Conflict Kitchen particularly memorable. I am working on a paper that explores the ideas of experiential and rhetorical landscapes: the location of artifacts is commensurate with the site itself. Placing the Conflict Kitchen in Los Angeles may not have the same visceral effect as in the relatively homogeneous Pittsburgh.
Information on take-out box. Photo credit to Conflict Kitchen

Food wrapped in information sheet. Retrieved from this site
Unwrapped sheet. Retrieved from this site


In addition to bringing food and culture to the attention of the city, Conflict Kitchen also wraps its food in large, informational sheets about the country. From government, politics, art, poetry, entertainment, and other areas, the unfolded food wrappers educate the food consumers about the country of origin. Conflict Kitchen thus offers food for thought and symbolic consumption as well as physical, material nourishment. For Conflict Kitchen, eating is a mindful act that calls us to consider the political and social implications of our daily consumption habits. There is an increasing trend in communication theory to explore how consumption, branding, and purchasing power has become a form of identity-management. What one buys, owns, and consumes is indicative of one's identity. I hope that more companies do adopt more conscious effort toward the impacts that their services and products have. Although there are concerns about the potential implications of charity-focused groups, I think overall there are steps to be made in shifting capitalist thought towards producing a more aware, global citizenry.

Sunday, April 19, 2015

Capitalism and Entertainment: Show me the Money

In Communication and Culture, a class I teach at USC, we've been discussing themes of the intersection of capitalism, globalization, and culture. Something that immediately came to mind was the prevalence of capitalist themes within entertainment, particularly on reality television. Reality shows run the gamut from dating, cooking, tattoos, adventure, weight loss, and competition. Some of my favorite shows, and those that I've seen become increasingly popular and varied, are investment shows. These shows perpetuate and valorize the values of the American Dream and bring the token successes to national attention. While I enjoy these shows and generally think they are positive and helpful to participants, I worry about the larger implications of the show outcomes.

Retrieved from this site
My issues with these shows are twofold. First, I worry that they revere money over all other elements. The dollar is still key to any measure of success and is the bottom line for the happiness of the participants, investors, and the way the participants "win." Even good ideas, which are often acknowledged on the shows, are turned aside if they cannot be executed, shown to be scalable, or have reasonable time limits on returns. I also worry that the success and proliferation of these types of shows reinforce that these experiences are commonplace and plentiful. This type of mentality may blind us to the structural and societal barriers that do exist.

Retrieved from ABC
Perhaps the largest and most profitable of the capitalist entertainment shows is "Shark Tank." Based on the British version "Dragon's Den," "Shark Tank" shows a series of sharks, successful entrepreneurs, as they vet potential investment opportunities. Participants on the show pitch their idea, explain their process, and talk profits. Oftentimes, it is only established businesses that have track records of success and profit receive deals. People who come in only with ideas are often dismissed as too new, untested, or risky. On this show, people who have in some sense already "made it" are given investments to become more profitable with the help of investments. Sometimes, the sharks offer mentorship and experience beyond the monetary contribution, but the ultimate goal of the show is to receive their ask at a reasonable valuation. The "About Shark Tank" page has this to say, "The Sharks will once again give people from all walks of life the chance to chase the American dream, and potentially secure business deals that could make them millionaires." Shark Tank is not discriminatory, but then again, it has an intense vetting process which means not everyone can appear on the show. They are also only given a "chance to chase" success because that power is ultimately not in the hands of the everyday American, but by the always already profitable and successful elites.

Restaurant Startup investor Joe Bastianich

A spin-off of "Shark Tank" is "Food Fortunes," a new shop that specifically focuses on food-related innovations. This show adds the element of audience participation, where a live audience tests the food concepts and provides real-time feedback on the product. Also in the food category, "Restaurant Startup" gives people the opportunity to run a pop-up restaurant and get an investment to open a long-standing one. These shows follow the "Shark Tank" model where there are proven elites that have the power over the financial success of the participants. In "Restaurant Startup," the participants have some autonomy over their styling, logo, food, aesthetic, and supplies in creating the restaurant. But, they are still at the whims of the investors to change elements that are not amenable to them in order to open a real restaurant. In the interview above, Bastianich notes that a "business without profit is a hobby," again reinforcing the bottom line of profits over innovation, creativity, and even good quality food.

Retrieved from this site
Dana Cloud argued that token success stories, such as Oprah Winfrey, are harmful to the understanding of how power structures work and the barriers that exist to equality. When people see the success of Winfrey or others the myth of the American Dream, the self-made man, and Horatio Alger come alive. People are presented with proof "of the American Dream, implying the accessibility of this dream to black Americans despite the structural economic and political obstacles to achievement and survival posed in a racist society" (p. 116). This is not just race, however, but that the success of people who have overcome barriers in place are applicable to everyone. If anyone can succeed, everyone can. Winfrey's success is certainly something to be lauded, but it should not be generalized to the larger public. To do so is to blame individual agents for their positions and ignore larger social, cultural, and political issues that are beyond individual control.

Retrieved from this site
Many of my students tell me that it is hard to look at media the same way after taking Communication and Culture. There are many things to be cynical of in the contemporary media landscape. Where it is gender issues in advertising, racial stereotypes in movies, or the proliferation of questionable tropes, how are scholars supposed to genuinely enjoy media? I will say that I do enjoy the shows I have discussed and think there are great lessons to be learned and fun to be had in watching them. I cannot fault the investors on these shows for doing what the show encourages them to do, or even being business-oriented. It's their money, after all. But, I wholeheartedly hope that people become active instead of passive consumers of media. To watch The Bachelor and understand the questionable gender elements is much better than avoiding it completely or to accept its messages passively. Scholars, critics, and everyday people should be immersed in contemporary society and also interested in its workings.