The Politics of Food and Consumption

Consumption and food are not new contributors to political identities, but one may imagine it is so considering the multitude of coverage surrounding the Chick Fil-A "eat-ins" and political denouncements. The old adage, "you are what you eat" echoes common academic themes of consumption outlining important characteristics of someone. Eating is something that people do consistently, and even the absence of eating communicates political, social, and personal values.

As a vegetarian, I have had my entire life of experience defending my choice of following a specific dietary habit. Refusing meat, questioning waiters at restaurants, and scrutinizing ingredients lists are often activities that I have to defend or justify as outside of the norm. People are vegetarians for multiple reasons, often attributing actions to animal rights, environmental concerns, allergies, and religious restrictions. For me, my vegetarianism is a product of tradition and family, being raised a vegetarian since birth and eating and cooking in the vegetarian lifestyle is an important part of my family life. For any reason, removing certain parts of a diet begs the question of explanation (and sometimes inclusion of certain foods, such as cultural foods). These questions would not be necessary unless one's choice in consumption were meaningful or symbolic.

This relationship has risen to great importance and attention in the media with the recent discussion of Chick Fil-A's support of traditional marriage groups and anti-homosexual groups. The politics of the organization has encouraged politicians, celebrities, and the general public to associate their products with their ideologies. Similar reactions have plagued organizations that participate in child-labor, unfair business practices, or are unfair to their employees. Boycotting has been around since the creation of the United States, when people refused to purchase items that were unfairly taxed. What, then, is the issue with Chick Fil-A boycotts and the discussion at hand?

I don't necessarily think that there is anything inherently "wrong" about the Chick Fil-A argument. I would rather media attention be focused on the rights of the LGBTQ community or contextualize these discussions within the larger battle for universal rights and marriage equality. Instead, news reports are often solely focused on the actions of individuals and the organization as opposed to the cause that is driving the discussion. When the news reports become overwhelmed with free speech and balancing the scales by allowing both sides their viewpoints, the actions of Rahm Emanuel and Tom Menino are undermined and discredited.

The most important part of these demonstrations is the power of the individual. Through simple actions such as spending money, kissing, and eating, bodies act as rhetorical tools for the creation and expression of identity. Even if I did consume meat, I would have been happy to participate in the Chick Fil-A boycott, using my consumption, or lack thereof, to complement my political and personal values. Although I admit I was skeptical of the ban at first and questioned its fairness, I am now proud of my alma mater, Northeastern University, for banning Chick Fil-A's establishment in our student center. Banning Chik Fil-A represents the importance of the LGBTQ community on Northeastern's campus, which recently approved general neutral housing, preferred name and pronoun identification, and multiple student groups and training groups for inclusiveness on campus.

Instead of allowing for the power of consumption to force the Chick Fil-A to leave, Northeastern used its political power to avoid the issue altogether. The issue, then, becomes when people are willing to consume, purchase, and use their bodies as supporters of hate, bigotry, and exclusion and are defended as heroes of free speech. In that world, our world, change will be slow and riddled with obstacles. Recognizing the power of consumption and encouraging people to eat consciously may be part of the solution towards equality and empowering businesses as political entities.