The research blog of Emma Frances Bloomfield, a communication scholar and PhD student.
Sunday, June 22, 2014
Donald Sterling as a Modern Day Earl Butz
It is impossible to ignore all of the online and offline discussion of the owner of the LA Clippers, Donald Sterling's racist remarks. He noted in a private conversation to his girlfriend that he didn't want her "associating with black people," and specifically bringing them to basketball games. The hypocrisy in Sterling becoming rich off of the labor of black bodies has been addressed better elsewhere, so I wish to address another important part of this discussion: the apologia. Using Kenneth Burke's guilt-redemption cycle, this post will discuss the similarities of Sterling's remarks to the racist statements of Earl Butz, and how these statements implicate the larger American public in the persistence of racism.
Earl Butz was Secretary of Agriculture in 1976 who eventually resigned his position after racist comments emerged. This site has the full timeline of the events including the offensive joke. A scholarly article was written about that event by Dr. James Klumpp and Dr. Thomas A. Hollihan called "Debunking the Resignation of Earl Butz: Sacrificing an Official Racist." The title reveals some important terms and information that will inform this comparison between Butz and Sterling. I will also highlight some important differences that reveal modern racial tensions. Butz was "sacrificed" as Klumpp and Hollihan say, as a part of Burke's guilt-redemption cycle. This cycle describes how pollution, or some type of disorder, is introduced into an order, which creates guilt and a subsequent need for purification, purging, and redemption.
For Butz and Sterling, the pollution was their racist statements that shattered the values of equality inherent in their respective social and political orders (government and sports). Both of these institutions are supposed to value equality, all Americans, and their constituents. As public figures, their voices can be seen as stand-ins for the groups that they represent. Butz was "sacrificed" by the Republican Party, who wished to separate their public appearance from racism. The NBA also separated itself from Sterling by banning him from the organization, fining him $2.5 million, and urging him to sell the team. The sacrifice can come in many forms, but it must make the punishment commensurate to the crime committed. Considering that the pollution for each was the potential crumbling of national organizations, the punishments were made quite prominent, public, and severe.
Another important similarity between the two are the separation between public and private. Klumpp and Hollihan address this dichotomy by nothing that officials are sometimes seen as not have the right to privacy: anything said even in private could destroy a public persona, one's reputation, and career. Some were quick to jump to Sterling's defense such as columnists at Fox who pointed to the "thoughts" of Sterling as harmless and a personal right. Some articles went as far as to implicate the girlfriend (who recorded the conversation) as the real criminal. In the aftermath of the announcement, Mark Cuban echoed the words of a Fox News reporter about whether convicting people for statements in private could be a "slippery slope" to the thought-police.
Though some of these concerns were raised, there has been overwhelming support for Sterling's punishment. One might say that it was a "success" in some ways in that an athletic profiteer who undermined his own team and the values of the NBA (and perhaps, the country) would be receiving a just punishment. However, Klumpp and Hollihan raise a point of contention with these types of guilt-redemption activities. They note that by creating a sacrificial goat out of Butz and Sterling, we as a nation do not have to address underlying and persistent racism that we may all (or at least most of us) be guilty of. Instead, we can claim that wrongs have been righted and that racism is an individual issue that does not have to be addressed on a societal level. They note that these overt punishments of racism create a culture that "tolerates private racism and its consequences” (p. 11). Jon Stewart adeptly addresses the issue of post-racial society in his critique of Sterling and the recent SCOTUS decision to uphold Michigan's ban on affirmative action.
What is to be learned by the Donald Sterling incident? One thing is perhaps most important: racism still exists. There is no magical, post-racial world because we have a black president. People haven't stopped being murdered because of their race, people haven't stopped trying to make relevant the KKK, and people still use the n-word. This is only the tip of the iceberg, however, as racism against other minorities, especially immigrant populations, is also a common American theme. Is this what America is all about? We need to take examples like Butz and Sterling and open our eyes to the underlying problems from which these individuals stem. Structural racism is happening and continues to happen; we cannot remain blind to it and only care when individuals break norms of keeping racism a private endeavor. All racism needs to be addressed, and we have a lot of work to do.
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