Visual Communication Reflection: The Power of the Gaze

With a brief intermission in honor of the Dark Knight Rises, the past three blog posts have focused on nudity, tattoos, and eyewitness testimony and their relationship with the visual communication topic of "the body".

The connection I found between all of these pieces was the idea of power transferred and disciplined through the gaze, specifically, a masculine, powerful gaze. The male gaze is the primary consumer of the ESPN magazine and the differences in framing the masculine and feminine bodies draw the male gaze to the female form. The gaze on the masculine bodies is one of camaraderie, but the gaze on the feminine bodies implies sexuality, ownership, and conquest. The tattoo as a public display directs one's gaze to certain locations on the body, hides other parts, and draws attention to one's narrative and modifications. Victims of and eye-witnesses to crime are robbed of well-being, safety, and peace of mind. Their gaze in identifying the suspect (whether innocent or guilty) reclaims some of that uncertainty and paranoia with power, retribution, and relief. The gaze, then, that tracks the faces and makes the ultimate decision is a tool of power and control reclaimed and operated by the victim.

Gaze and power are two powerful concepts that have importance implications for communication scholars, especially those interested in feminist, cultural, and rhetorical studies. Those in power use different methods of oppression and discipline others, one of those ways in through the gaze. I have had experience with this power at a bar on New Year's Eve two years ago. After dancing and having fun with my friends, a man approached me and told me that his friend wanted to meet me. Unsure why, but optimistic that my single friend might be entertained by the current man while I spoke with his friend, I followed him back to the bar. After awkward introductions and seeing my friend be abandoned at the bar, I tried to break off the conversation with the friend. Upon leaving, he grabbed my arm tightly and said a few words that I can hear clearly even today: "I've been looking at you all night. You will dance with me." The idea that his gaze somehow controlled me or that his gaze provided him power over me was simultaneously ridiculous and terrifying. Was my body not my own? Did simply being out in public make me vulnerable and even complicit in the gaze of others? This particular person seemed to think that the very act of looking, gazing, staring was a service, labor, and favor to me that I was obligated to return or compensate him in some way. This is an event, unfortunately, not unique to me and is the result of a patriarchal society that objectifies and sexualizes the feminine.

Rihanna's "Man Down" Video

But one's gaze should not provide undue or unwanted power over another. The women in the ESPN magazine should be given the same emphasis on skills and abilities instead of their naked form. Those who chose to get ink on their skin to tell stories, personal or public, should not be denigrated or ridiculed for their decisions. Criminal investigations should not rely on the unreliable, reclaim to power that is the eye-witness testimony. No one should be controlled simply because another's gaze is directed towards another person. The power in the gaze is well-documented and remains an important idea for communication scholars as the heteronormative, male hegemony of the gaze has important implications for relationships, argumentation, and power.